Privacy Policy

Effective: August 28, 2024

TP-Link Systems Inc. (“TP-Link,” “we” “us,” or “our”) takes your privacy seriously. We want you to understand what information we collect, and how we use and share it. That’s why we encourage reading our Privacy Policy. By using or accessing the web pages on which this Privacy Policy is posted (“Websites”) in any manner, including any features or services such as warranty service or technical support accessed through the Websites (together with the Websites, the “Services”), you accept and consent to the practices and policies outlined in this Privacy Policy. This Privacy Policy incorporates herein the Terms of Use; both statements should be read in conjunction with each other. This Privacy Policy may change from time to time. Your continued engagement with our Services after such revisions indicates that you accept and consent to them, so please check the Privacy Policy periodically for updates.

Supplemental data protection information is available for specific countries and/or regions outside the United States where our partners (including affiliates) operate or provide TP-Link branded web pages or products. This Privacy Policy does not apply to such pages, or to your use or operation of products which you may purchase through the Websites or any associated services that you may access through pages linked from the Websites, including hardware, software, mobile applications, or cloud account services (collectively, the “Products”). Your use of the Products is governed by the applicable privacy policy made available to you when you download or access such Products, including on any page where you log in to a cloud account which may be linked from the Websites. For further information regarding our partners’ data protection practices in a specific country and/or region, please refer to the privacy policy tailored for that specific country and/or region via https://www.tp-link.com/choose-your-location/. You may consult the respective privacy policy for your country/region of residence or check the policy posted on the page you are viewing to read the data protection practices that apply.

Websites this policy covers

This Privacy Policy applies to the Websites, which provide various Services, including:

(1) the Websites and product information;

(2) warranty service, technical support, and community online services;

(3) newsletter subscriptions;

(4) the Business Partner Program; and

(5) online shopping, including the purchase and delivery of Products.

The Websites do not include pages linked from the Websites which are operated by our partners, as mentioned above. Some pages linked from the Websites may also be used together with, or in ways that integrate with, the Products (including software, hardware or mobile apps) or services from third parties, and will be governed by such parties’ privacy policies.

 

1. PERSONAL DATA WE COLLECT

We collect personal data for the provision of our Websites. The personal data we collect may be freely provided by you, received from other parties, or, in case of usage data, collected automatically when using our Websites.

1.1 PERSONAL DATA YOU PROVIDE TO US

When you contact us, including for warranty service or technical support, we collect information which is necessary to process the request, such as your name, address, phone number, email address, account name, or TP-Link ID. In addition, you can voluntarily provide additional information that you believe is necessary for processing the request.

When you register or place orders through our online stores, we collect information such as your name, address, phone numbers, email address, payment and transaction information and invoice details.

When you subscribe to our newsletter or provide information in response to our surveys or sweepstakes, we may collect your e-mail address, preferences, or information needed to participate.

When you use our community pages, we process your submitted User Content as defined in our Terms of Use), which may include, without limitation, text, links, images, video, and audio.

1.2 PERSONAL DATA WE COLLECT AUTOMATICALLY

When you browse our Websites, we automatically collect certain information, including through cookies as described further below, such as:

  • IP address of the requesting computer
  • State and country of the IP address
  • Date and time of access
  • Name and URL of the retrieved page
  • Information about websites from which you accessed our Websites (referrer URL)
  • Browser used and, if applicable, the operating system of your computer, as well as the name of your access provider
  • Activity including links you click and files you download, pages viewed and the order of those pages, and terms you use in searches on our Websites

1.3 PERSONAL DATA WE RECEIVE FROM OTHERS

We may receive data from other sources including, but not limited to, our authorized partners or service providers which you have integrated into the Products or our Services and/or voluntarily have provided with data, or others that we use to fulfill our obligations to you as a customer. You should carefully and diligently review the terms and conditions and privacy policies of products and services provided by such other parties, as we will consider your decision to use any such products or services with the Products or our Services to be a representation to us that you have consented to their terms and practices.

2. HOW WE USE YOUR PERSONAL DATA

We use your personal information to operate, provide, develop, and improve the services that we offer. These purposes include:

  • Purchase and delivery of products and services. We use your personal information to take and handle orders, deliver products and services, process payments, and communicate with you about orders and products and services.
  • Provide, troubleshoot, and improve our Services and enable our partners to improve the Products. We use your personal information to provide functionality, analyze performance, fix errors, and improve the usability and effectiveness of our Services and to enable partners to improve the Products.
  • Recommendations and personalization. We and our partners use your personal information to recommend features, products, and services that might be of interest to you, identify your preferences, and personalize your experience with the Products and our Services.
  • Legal reasons. In certain cases, we collect and use your personal information to comply with applicable laws or to enforce our legal rights. For instance, we collect from the Partner Program users’ information regarding taxpayer identification number and bank account information for tax purposes.
  • Communicate with you. We and our partners may use your personal information to communicate with you in relation to the Products and our Services via different channels (e.g., by phone, email, livechat).
  • Marketing and advertising. We use your personal information to display interest-based ads for features, products, and services that might be of interest to you. We do not use information that directly identifies you to display interest-based ads.
  • Security, fraud prevention, and credit risks. We use personal information to prevent and detect fraud and abuse and for security purposes, including the security of our customers, partners, and others.

We will process your personal data for the purposes of providing Products and Services in compliance with applicable laws, as may be amended from time to time.

3. WHAT ABOUT COOKIES AND OTHER IDENTIFIERS

Cookies are small pieces of text used to store information on web browsers. Cookies are used to store and receive identifiers and other information on computers, phones, and other devices. Other technologies, including data that we store on your web browser or device, and identifiers associated with your device and other software, are used for similar purposes. In this policy, we refer to all of these technologies as “cookies”.

We use cookies, including those set by third-party services, to distinguish you from other users. This helps us deliver a better and more personalized service when you use our Services. It also allows us to improve our Services by enabling us to:

  • estimate our audience size and usage patterns;
  • store your preferences so we may customize our Services according to your individual interests;
  • speed up your searches;
  • recognize you when you return;
  • secure your data and our Services;
  • promote the products or services to you that you may be interested in; and
  • measure the performance of cooperating third-party sellers.

You may refuse to accept browser cookies by activating the appropriate setting on your browser or set them on the cookie bar at the top of the websites. However, if you select this setting, certain parts of our website may become inaccessible and certain features may not work correctly. Unless you adjust your browser settings to refuse cookies, our system will issue them.

4. HOW WE SHARE YOUR PERSONAL DATA

We may share your personal information internally and externally with suppliers, advisors, or partners for our legitimate business purposes, and only on a need-to-know basis. When sharing personal information, we implement appropriate checks and controls to confirm that the information can be shared in accordance with applicable laws. Here’s more detail about who we may share your information with and in what kinds of situations:

(1) With Our Authorized Partners: We may share your information with our authorized partners, including affiliates. We share information with our authorized partners to:

  • promote safety, security, and integrity and comply with applicable laws;
  • personalize offers, ads, and other sponsored or commercial content;
  • develop and provide features and integrations;
  • provide customer service and technical support; and
  • understand how customers use and interact with the Products and our Services.

(2) Service Providers: To assist in our business operations and better provide our Services (e.g., for software maintenance services, advertising technologies, e-mail services, delivery services, database management services, web analytics, and other services), we may share your information with service providers.

(3) Other Entities with Your Consent: You may choose to integrate certain third-party services with our Services. By doing so, you authorize us to transmit your personal information to third parties when you choose to integrate their services with our Services. Information collected by such third-party services is subject to their own terms and policies, all of which you should carefully and diligently review.

(4) Marketing and Advertising: We may provide user information to our third-party marketing service providers for our promotional and/or marketing practices. We may also disclose information that does not directly identify you to advertising and analytics providers to serve personalized ads for the Services and to better understand your use of the Services.

(5) Change of Control: We may be required to share your information as part of a merger, acquisition, asset sale, asset purchase, financing, bankruptcy, or other change of control.

(6) Responding to Legal Requests: We may share information where we have a good faith belief that such disclosure is necessary to (a) comply with an applicable law or legal process or (b) respond to actual or potential complaints or legal claims, like search warrants, court orders, production orders, or subpoenas. These requests come from third parties such as civil litigants, law enforcement, and other government authorities. Or (c) where otherwise necessary to protect our rights, interests, and/or property (including, without limitation, to enforce our agreements), or the rights, interests, and/or property of our agents, independent contractors, customers, and others.

5. SECURITY OF PERSONAL DATA

When you browse community or other websites, you may need to register a TP-Link ID to get all features.

We have implemented measures, including encryption and TLS technology, designed to secure your personal data from accidental loss and from unauthorized access, use, alteration, and disclosure. In addition, we restrict the number of staff in charge with access to your personal data to the minimum level and frequently conduct training and education so that they comply with the confidentiality obligations with respect to your personal data.

While we strive to always protect the privacy of your account and personal data in our records, we cannot always guarantee it will be completely secure. The security of your personal data may be compromised by unauthorized entry, unauthorized use, hardware failure, software failure, and other factors at any time.

6. HOW WE STORE AND PROCESS YOUR INFORMATION

Your information will be transferred or transmitted to, or stored and processed in, the United States in accordance with the purposes stated within this Privacy Policy. Typically, the primary storage region is the region that is closest to the customer’s region, often with backups to data centers in another region. The storage location(s) are chosen in order to operate efficiently, to improve performance, and to create redundancies in order to protect the data in the event of an outage or other problem.

Please note that our Services are intended for and directed towards users who reside in the United States. The United States may have different privacy standards that differ from those where you reside. Please note that data processed in another country may be subject to different laws and may be accessible to government, judicial, law enforcement, and regulatory agencies in that country.

The data controller that is primarily responsible for your personal data may depend on how you use the Services and where you are. For example, if you register a TP-Link account and reside in the U.S., both TPS and its partner (including an affiliate) may control your personal data.. 

7. RETENTION OF YOUR PERSONAL DATA

We retain personal data for different periods of time depending on the purposes for which we collect and use it, as described in this Privacy Policy. We will delete or de-identify personal data when it is no longer needed to fulfill these purposes unless a longer retention period is required to comply with applicable laws. There may be technical or other operational reasons where we are unable to fully delete or de-identify your personal data. Where this is the case, we will take reasonable measures to prevent further processing your personal data.

8. THIRD-PARTY LINKS

The Services may include links to third-party websites whose privacy practices may differ from ours. Your usage of any such websites is governed by the privacy policies of those websites and not this Privacy Policy. You should carefully review the privacy policy of any website you visit. We will consider your decision to use those third-party products and services with the Products or our Services to be a representation to us that you have consented to the third parties' terms and practices.

9. YOUR CHOICES

Depending on where you reside, you may have legal rights to request the following by contacting us as detailed in the “Contact Us” section 14 :

  • Access to, or a copy of, your personal data
  • Confirmation that we are processing your personal data
  • Correction or amendment of your personal data
  • Deletion of your personal data
  • Transfer of your personal data to a third party
  • Restriction or objection to certain uses of your personal data

You may also have the right to opt out of our processing or sharing of your information for online targeted advertising purposes by following the instructions here Do Not Sell My Info.

You also have other choices to manage your information. For example, you can:

  • Opt-out of our email marketing messages by clicking the “unsubscribe” link at the bottom of our emails.
  • You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies.
  • Opt out of the use of data by Google Analytics in supporting browsers here.
  • Opt out of interest-based advertising by companies participating in the National Advertising Initiative and/or the Digital Advertising Alliance opt-out mechanisms here and here. Participating companies will place opt-out cookies on your browser to recognize your choice. Note that your choice may not be recognized if you block or clear cookies. If you use different computers or browsers, you may need to replicate your choices across those computers and browsers.

You may also send us an email at privacy.us@tp-link.com to request to exercise your rights described above regarding personal data that TPS collects from the Websites. However, note that we cannot delete the email address used for administrative emails to you (e.g., emails about your transactions, policy changes, and confirmation emails) except by also deleting your user account. Also, any request to us will not affect data collected by our partners for purposes of activating and enabling use of the Products you have purchased, including your cloud account. To submit a request for a cloud account accessed through pages linked to the Websites, consult the privacy policy on the applicable page or email privacy@tp-link.com.

We may ask you to provide us with information necessary to reasonably verify your identity before responding to your request. Certain information may be exempt from such requests. For example, we may not accommodate a request to exercise certain rights if we believe doing so would violate any law or legal requirement or negatively impact the information's accuracy. If we deny your request in whole or in part, you may have the right to appeal the decision. In such circumstances, we will provide you with information regarding the appeal process.

10. CHILDREN’S PRIVACY

Our websites are not directed to, or intended for, children as defined by local legal requirements, and we do not knowingly collect personal data from children. If you believe that we have any such data, please notify us immediately using the contact information provided in the “Contact Us” section and we will delete it as quickly as possible.

11. CALIFORNIA CONSUMER PRIVACY ACT

Click here to read additional disclosures required under the California Consumer Privacy Act.

12. NOTICE CONCERNING DO NOT TRACK

“Do Not Track” is a privacy preference that users can set in certain web browsers. We do not currently recognize or respond to browser-initiated Do Not Track signals. Learn more about Do Not Track.

13. UPDATES TO OUR PRIVACY POLICY

This Privacy Policy may change from time to time, and we may notify you by updating the Privacy Policy’s effective date above. If there are material changes, we will place a prominent notice on this website or provide notice through other means. We encourage all users to occasionally refer to this Privacy Policy so that they can remain aware of our current practices. If you do not agree with the terms of the updated Privacy Policy, you must stop using the Services. Your continued use of the Services after any Privacy Policy changes means that you agree to the updated Privacy Policy.

14. CONTACT US

If you have any questions or need further assistance, please email us at privacy.us@tp-link.com.

TP-Link Systems Inc.

Address: 10 Mauchly, Irvine, CA 92618